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HomeAuto5 Secrets Behind Toyota Corolla's Best-Selling Success

5 Secrets Behind Toyota Corolla’s Best-Selling Success

No car in history can outnumber Toyota Corolla on the road. It owns the distinction of being the world’s popular car, getting over 40 million units sold around the globe.

According to an infographic prepared by our friends at, one person becomes an owner of a Corolla every 27 to 37 seconds.

In 2016, Toyota Corolla celebrated its 50th birthday, and yet this legendary sedan’s appeal has never gotten old. After holding the title for being the best-selling car of the year for the first time in 1974, succeeding Corolla models have continued to take the crown multiple times since then.

But why do car buyers gravitate towards Corolla for more than five decades? Below are the reasons why the world never goes tired of driving these iconic Japanese automobiles.

1. Unbeatable Affordability

During the inception of Corolla in the ‘60s, one of the non-negotiable requirements Toyota’s top brass asked designers is to make the vehicle inexpensive. They delivered such cars, and the rest is history.

One will be hard-pressed to find a dependable car that is as competitively priced as Corolla. For instance, the 2016 model started at about $17,300, which was nearly 50% below the average price of new vehicles.

Truly, Corolla is for auto buyers who want something brand-new priced at the cost of something used.

2. Dependable Efficiency

Corolla has been fuel-efficient even before climate change became a global phenomenon. Toyota targeted discerning motorists that understand the volatile nature of gas prices, so the Japanese brand designed Corolla with fuel economy in mind.

A 2016 Corolla can travel up to 42 miles per gallon on the highway and 30 miles per gallon in the city. Older and newer models alike get great gas mileage.

3. Timeless Simplicity

Corolla is the epitome of Japanese minimalism. This vehicle has always used practicality to impress, and it has stayed true to itself even in the digital age.

The simplistic nature of Toyota Corollas does not mean they are anti-tech. They are Japanese, after all.

Corolla’s ability to adapt to the ever-changing needs of drivers is key to its unfading relevance. Every new model is smarter than the last, but each has no frills.

4. Proven Safety

Toyota Corollas are synonymous with safety. They consistently pass crash test evaluations with flying colors.

Apart from ensuring passengers to reach points A to B unharmed, the Corolla’s reliability makes a good bargaining chip to negotiate for a lower auto insurance premium.

5. Slow Depreciation Rate

Like all Toyotas, Corolla is excellent at retaining value. Its 2009 to 2013 models have managed to hold on to 56.8% of their residual value after five years.

Although a Corolla owner has less motivation to buy another car, one historically enjoys great incentive at resale.

The auto industry is being disrupted by cool brands like Tesla, so it is interesting to see whether Toyota will continue to keep its auto sales records in the coming years. Whatever the future may bring, one thing is certain — Corolla will not be leaving the road soon.

Infographic URL:

Edel Alon
Edel Alon
Edel-Ryan Alon is a starving musician, failed artist, connoisseur of fine foods, aspiring entrepreneur, husband, father of two, geek by day, cook by night, and an all around great guy.


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