{"id":6159,"date":"2019-01-31T19:11:48","date_gmt":"2019-02-01T03:11:48","guid":{"rendered":"https:\/\/edelalon.com\/blog\/?p=6159"},"modified":"2021-07-22T23:10:14","modified_gmt":"2021-07-23T06:10:14","slug":"slow-website-speed-equals-poor-conversions","status":"publish","type":"post","link":"https:\/\/www.edelalon.com\/blog\/slow-website-speed-equals-poor-conversions\/","title":{"rendered":"Slow Website Speed Equals Poor Conversions"},"content":{"rendered":"\n

Are your conversion rates are consistently underperforming and\nyou\u2019ve no idea about what you\u2019re doing wrong?<\/p>\n\n\n\n

You\u2019ve checked your site layout and visual appeal. It is as easy\nto browse and looks attractive enough. <\/p>\n\n\n\n

You\u2019ve checked the site content and that\u2019s not a problem, either.\nYour product descriptions are short, crisp and informative, and the blog posts\nare funny, relevant and educational. <\/p>\n\n\n\n

You\u2019ve checked the payment channels and you see you\u2019re offering as\nmany ways to pay for products as your competitors. <\/p>\n\n\n\n

You\u2019ve checked your images and video content. Your images are,\nwithout a doubt, great to look at and the videos are super-engaging. <\/p>\n\n\n\n

Then what could be wrong with your site? Why are not visitors to\nyour website not converting to customers? <\/p>\n\n\n\n

Perhaps the cause of all your troubles may be \u201cslow page load\ntimes\u201d. A slow site can hurt your online business a lot more than you think. <\/p>\n\n\n\n

Surprised? <\/p>\n\n\n\n

Then check these stats. <\/p>\n\n\n\n

When your site takes one second extra to load, customer\nsatisfaction falls by 11%, page views by 11% and conversions by 7%.  You\ncan check more such stats on the impacts of loading speed on\nwebsite performance<\/a> graphical resource presented\nbelow.<\/p>\n\n\n\n

This means a slow site causes your sales to drop sharply. <\/p>\n\n\n\n

How do page loading times affect conversions?<\/strong><\/p>\n\n\n\n

Slow page loading can wreck conversion rates. <\/p>\n\n\n\n

Reports show that 53% of online viewers abandon web pages with a\nload time of more than 3 seconds. <\/p>\n\n\n\n

To put this in perspective, your site risks losing more than half\nof your viewers even before they enter your website. <\/p>\n\n\n\n

This, as you can guess, can kill your conversion rates. <\/p>\n\n\n\n

To make matter worse, the majority of visitors who decide to check\nout your site in detail will not pay a visit again on the count of slow site\nspeed. A report reveals 79% of viewers don\u2019t plan to revisit a site whose\nperformance is unsatisfactory. <\/p>\n\n\n\n

The survey also reports fast page loading time is an important\nfactor for site loyalty for 52% of visitors. Additionally, 44% of consumers\nwill not shy away from sharing their bad site experience with others.\nFurthermore, slow speed is the number one reason for leaving a purchase midway\nfor 51% of online shoppers. <\/p>\n\n\n\n

So if you wish to improve your conversion rates, you should speed\nup your site. Before you get to do that, however, you need to be clear about\nwhat\u2019s a good page loading time. <\/p>\n\n\n\n

What\u2019s an acceptable page load time? <\/strong><\/p>\n\n\n\n

Sites that take 3 seconds to load have a 32% greater bounce rate\nprobability than websites that load in just 1 second. <\/p>\n\n\n\n

If you think 32% greater bounce rate probability is high, you may\nbe really surprised–in a bad way–to know that an average site takes 9 seconds\nto load. <\/p>\n\n\n\n

So if your site is as good as the average site, you are staring at\na bounce rate probability that\u2019s significantly higher than 32%. <\/p>\n\n\n\n

And if it is below-par, your bounce rate is likely to be\nexcruciatingly high. <\/p>\n\n\n\n

That\u2019s why your aim should be to bring down the site page load\ntime to 2 to 3 seconds. <\/p>\n\n\n\n

How can you do that? <\/strong><\/p>\n\n\n\n

You would probably need the services of a talented web developer.\nWith site speed being crucial to your business\u2019s success, which you can see all\ntoo clearly in this infographic, this is one investment that\u2019s worth every\npenny. <\/p>\n\n\n\n

If you feel that investment a bit too much for you, then you can\ndo the following simple tweaks.<\/p>\n\n\n\n

1.         You will have to check if your host is fast enough to\nload your website under 3 seconds. You can research for it or ask about it web\nhosting forums. If you are a partner with a underperforming web hosting, the\nfirst thing you need to do is migrate to a better host with good TTFB(time to\nfirst byte), fast load time with and without stress and has decent resource\nallocation. Hosting Tribunal, a website dedicated to doing these tests every\nmonth lists Bluehost\nas best host when it is about loading speed<\/a>.\nChoose it and solve almost half of your slow loading problems.<\/p>\n\n\n\n

2.         If you are dealing with WordPress like most others,\nyou could take the help of plugins to optimize your loading speed.<\/p>\n\n\n\n

            Auto-optimize<\/a>:  To minify all your code in CSS, HTML, and other\nscripts. It even compresses them.<\/p>\n\n\n\n

            Cache Plugins: There are a few good plugins like W3\nTotal Cache<\/a>, Cache\nEnabler<\/a>, WP Super Cache which can save static\nHTML files of your pages on the server and serve them to browsers instead of\nprocessing resource heavy PHP every time browsers requests them.<\/p>\n\n\n\n

            Compressed and Responsive Images: You can reduce the size of your\nimages by using plugins like WP smush and use responsive image sizes based on the viewing\nscreen<\/a><\/p>\n\n\n\n

3. If you are still not satisfied with loading speed after the\nabove tweaks, you\ncan implement technical tips from Moz<\/a> to further\nenhance your loading speed.<\/p>\n\n\n\n

Infographic URL:<\/em><\/strong> https:\/\/hostingtribunal.com\/blog\/how-speed-affects-website\/<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Are your conversion rates are consistently underperforming and you\u2019ve no idea about what you\u2019re doing wrong? You\u2019ve checked your site layout and visual appeal. It is as easy to browse and looks attractive enough. You\u2019ve checked the site content and that\u2019s not a problem, either. Your product descriptions are short, crisp and informative, and the […]<\/p>\n","protected":false},"author":1,"featured_media":6158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[44],"tags":[717,716,183],"class_list":{"0":"post-6159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-slow","9":"tag-website","10":"tag-wordpress"},"yoast_head":"\nSlow Website Speed Equals Poor Conversions • Edel Alon<\/title>\n<meta name=\"description\" content=\"Hello, we have well thought out reading topics on technology, leadership, project management, food, weddings, and tools to help your daily life. Need some Excel tips or wedding planning advice? 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