Networking events are like Marmite. You either love them or you hate them. But, if you’re running a business, you need to be showing up to them. Think of them as a real-life LinkedIn without the cold messages and actual opportunities to grow your business. Still not sure? Here’s why you need to attend or host networking events for your business.
Long lasting connections
While you can make connections that are useful on LinkedIn, those connections can quickly become lost in the feed of everyone promoting their own success or knowledge. While walking into a room full of strangers might feel awkward initially, physically meeting connections helps cement the relationship. Whether you’re looking for clients or a new partnership, it’s always going to be better doing it face-to-face.
Put a face on your business
One of the biggest reasons networking events are fantastic for business is because it helps put a face to your brand. Instead of just your business name or email, people will start to remember you and your team. Think about it this way – if you work in a department on one floor, you’re going to remember people’s faces over the department below or above that you shoot emails off too, right? The same goes for networking.
You’ll learn things
While networking events should absolutely be used to sell yourself and your knowledge, they’re also a great place to learn things too. Amongst the crowd are going to be a handful of industry experts who might give you some information that could take your business to the next level. And, you can watch how others present themselves to come up with new ideas on improving your approach too.
They’re great for promotional imagery
You want good imagery for social media and your website, right?! Networking events are the perfect place for it. It makes your brand look professional and shows people that you’re someone who makes moves in your industry. If you’re serious about networking, book yourself a professional photographer for your next event. It’s worth it for the candid shots of you chatting with other industry leaders.
They’re fun!
Attending a networking event might sometimes feel obligatory or a bit of a time waster, especially if you’re busy. But believe it or not, they can actually be a lot of fun. Once you connect with the right people in your industry, they become more than just professional connections. They become your friends. So why not grab a drink, brainstorm some ideas, and have some fun?
One conversation could change everything
Finally, you might be thinking that you want to get your name out there – and that’s fine. However, all it takes is one conversation. You might be in line to get a drink and spark up a conversation with someone who could completely change the way your business runs. Even if it’s not instant, you’ve planted the seed for the future of your business.
